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The Make Sense Podcast

Where ecommerce is headed with Katie Mckee – Make Sense

By March 29, 2023February 25th, 2024No Comments

In this episode of Make Sense, I sit down with Katie Mckee, a Fortune 500 E-Commerce Strategist and founder of Morphology Consulting. We talk about the future of tech in secondhand fashion, virtual reality shopping, and chatGPT.

Show Notes

00:00 – Hot Take

2:27 – What does the future hold?

7:52 – Secondhand fashion… where is that headed?

12:25 – Will we be shopping in the Metaverse by the end of the year?

17:10 – Integrating an online store and in-person store… what can companies be doing better?

34:28 – Thoughts on new tech like ChatGPT and AI

48:10 – How Katie’s entrepreneurial journey got started

About

Make Sense is a weekly series dedicated to talking about startup stories from the past, hysterical or mind-numbing blunders, how to do better. We also discuss how tech impacts us and how we can raise the bar when it comes to the ethics, morals, and standards in the tech industry.

About Katie Mckee: After a 15 year career building out digital commerce capability for companies in pillars such as CPG, Luxury, Beauty and Apparel, Katharine McKee founded Morphology Consulting, a digital commerce consultancy that creates long term profitable growth for their clients by helping them understand and adhere to algorithmic systems online.

A Forbes Next 1000 honoree and 15 year veteran in digital commerce, Katharine is a leader in ecommerce and an expert on systems, who focuses on building clean processes and organizations. To date, Katharine has overhauled the digital go-to-market for more than 50 brands, including Fortune 500’s such as Coty, Luxottica and IPG Media Brands and has sustainably increased client’s revenue up to 600% YoY.

How to connect with Katie:

Website https://www.morphologyconsulting.com/

Twitter: https://twitter.com/Katharine_Mckee

Instagram: https://www.instagram.com/morphologyc…

Tiktok: https://www.tiktok.com/@morphology.co…

Linkedin https://www.linkedin.com/in/katharine…


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