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Market & Customer Research

How To Do User Acquisition For A Two-Sided Marketplace

By December 30, 2021April 2nd, 2022No Comments

Connecting with new users is hard enough.

 

Getting users for both sides of your two-sided marketplace?

 

Even harder.

 

User acquisition for two-sided marketplaces is notoriously complex.

 

It’s the classic supply and demand scenario.

 

Do you have enough of both?

 

Think of a see-saw or a set of scales. It’s a balancing act.

 

When you’re first starting out with your two-sided marketplace, it can be tempting to want to develop software for both sides, right off the bat.

 

Instead, here’s a pro-tip: BOOTSTRAP WHAT YOU CAN!

 

Whether that’s piecing things together on one side… or BOTH!… your users don’t NEED a totally automated experience.

 

Instead, remind yourself that they just need their problem solved better than they can do for themselves.

 

It’s as simple as that.


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