Connecting with new users is hard enough.
Getting users for both sides of your two-sided marketplace?
User acquisition for two-sided marketplaces is notoriously complex.
It’s the classic supply and demand scenario.
Do you have enough of both?
Think of a see-saw or a set of scales. It’s a balancing act.
When you’re first starting out with your two-sided marketplace, it can be tempting to want to develop software for both sides, right off the bat.
Instead, here’s a pro-tip: BOOTSTRAP WHAT YOU CAN!
Whether that’s piecing things together on one side… or BOTH!… your users don’t NEED a totally automated experience.
Instead, remind yourself that they just need their problem solved better than they can do for themselves.
It’s as simple as that.
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