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Market & Customer Research

The Competitor You’re Probably Forgetting To Think About

By December 30, 2020January 4th, 2021No Comments

“Don’t find customers for your product but find products for your customers.”
– Seth Godin

You’ve honed in on your early-vangelist, the person who experiences the problem you solve so incredibly deeply that they are willing to pay you to solve their problem.

But because this problem is so painful to them, don’t forget to think about what they’ve been doing up to this very moment.

How have they been solving this problem for themselves thus far?

Whatever DIY, pieced together, clunky solution they’ve worked up is still a solution. Don’t forget to consider this when thinking about your competitors.

Your goal is to differentiate yourself (click to tweet)… but how? Watch this video to learn more.


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