Marketing an app is something we might save for “later.” After we built our product, after we’ve done a beta trial, or after we’ve gotten some pre-seed or seed funding. Unfortunately, that’s a bad idea.
For my software developer friends, I know you want to prove you are more than just a code monkey. You have so much more to add to this world! And for my non-technical founders, you know it doesn’t take a technical person to understand how technology can solve a problem.
In this free eBook, I break down the key to being a great innovator. Creating the product is technologically complex, but we often overlook the same intricacies in assessing the market need. You should all build a business your customers will love while also making a difference.
The internet wants to tell you which digital marketing tactic to use or sell you their marketing plan. Instagram this, Pinterest that. But it takes a special type of innovator to grasp the real strategy and mindset behind finding product-market fit.
These pages will help get you out of your own way so you can focus on your customer, drive revenue and develop a marketing strategy that works for you.
- A path different than what everyone else does
- A process for innovation
- The value of customer feedback
- 4 case studies
- A ton of examples
- Suggestions for next steps in market research & marketing tactics