Two Week To-Do’s

 Continue or Call It on Your Survey

• If you have 30 “early-vangelists,” you can stop iterating & distributing your survey
• If you don’t yet have those 30, refer to the slides and Session 6 video to decide which parts of your survey (distribution or the design of the survey itself) you need to work on

Analyzing & Coding Your Survey Results

• Open the Survey Results Template, make a copy, and start logging your insights
• Filter the answers by different audiences to understand which solutions are most desired

Product Canvas

• Use the Product Canvas to capture your insights from all of Labs*, particularly the Top Solutions and Ideas you will focus on moving forward

Create a Product Roadmpa

• If you haven’t done the activities from Session 5, start there.
• Use the Product-Market Fit Guidelines (image below) to analyze all of the solution ideas
• Choose Your Approach:
  • The Top-Down Approach: Start with your total product vision, and reduce it to several versions that will build on top of each other
  • Bottom-Up: Start with what you can give them right now (“first offer”) and iterate based on customer feedback
• Determine the order in which you will build/introduce new products, features, and services you’re with some due dates.

Product Iterations

• Document your To-Be Customer Journey (see guide)
• If you haven’t yet done the Opt-In and Landing Page, start there
• Use the Tasks & User Flows guide to break down the steps you want site visitors to take with your opt-in
• Use the Initial Prototyping guide to sketch a visual representation of that journey

Going Forward: Iterate and Prosper!