Session 5

Rock Solid Planning:
Jump the Code-Speak Chasm to Prototype

  • Introduction
  • Marketing Funnel, Tactics & Social Media Platforms
    • Marketing Funnel Continued
    • Choosing Marketing Tactics
    • Selecting Social Media Platforms
  • Survey Distribution & Survey Analysis
    • Continued Survey Distribution
    • Immediate Survey Analysis
  • Product Management Concepts
    • Introductory Product Management Concepts
  • Immediate Offer
    • Needs & Task Analysis
    • Sprint Planning Basics
  • Business Planning
    • Market Types – New & Re-segmented
    • Business Model Types
    • Revenue Streams
  • Homework
Download the Slides
Provide Feedback on this Session

Two Week To-Do’s

Continue to Distribute Your Survey

  • Return to previous social and forum posts. Create a new comment to let people know you’re still looking for responses
  • Use the Similar Web Guide to identify which social channels you should be on
    • If you have not yet started posting on that channel, create a new post there to share your survey
    • Follow the Survey Guide’s exact instructions for sharing your survey on
  • Review Office Hours recap to improve your chances of keeping your posts in groups up versus having a moderator take them down

Processing Survey Results

  • Start reading the answers to open-ended questions and storing those answer verbatim in your Voice of Customer spreadsheet
  • If respondents have said they are okay with a follow-up, set up interviews, or user testing sessions
  • Consider anyone you have spoken to as a potential Customer Advisor or general Advisor (see Customer Advisory Guide)
  • Do not deduce any big insights until you’ve got 20-30 people that rated the goal & problem statements 5+

Marketing & Building Brand Awareness

  • Update or Create a Landing Page, see GOOD UI Template
  • Read the “Building Marketing Awareness” Guide
  • If you already have an email list and website, learn about Marketing Analytics tracking (Pages 2-6)
  • (All) Determine your marketing tactics (Pages 7 – 13)
  • As mentioned above, in addition to your marketing tactics, use Similar Web Guide to determine your primary social channels

Product Management & Developing Your First Offer

  • Read Intro to Product Management
  • Go through the Taco Crawl example in the guide to learn how to develop your MVP using Tasks & Needs Analysis
  • If you do not yet have a product, use the “Design Your Solution” template to think through your first offer
  • If you do have a product, work towards creating a content strategy by developing a content inspiration board (see Branding Guide)

If you have time…

  • Browse Lindsay’s collection of free opt-ins from other people to develop your own free & gated opt-in
  • Continue to synthesize all of your finding and learnings into content pieces
  • Fill out the Brand Positioning & Marketing Inputs template to be the single source of your marketing plan for the future
  • Fill out the Business Information for Executive Summary & Pitch Deck to also consolidate all that you have determined from the past 10 weeks

Have specific feedback on any of this session’s guides and templates? Fill out this survey!

“‘Begin with the end in mind’ is based on the principle that all things are created twice. There’s a
mental or first creation, and a physical or second creation to all things.”

Steven Covey“7 Habits of Highly Effective People”