Labs* Spring 2021 Cohort

 

Welcome back!

Update: April 23rd

Session 6 materials are now up and linked!

 

Use the links below to navigate the course and community.

Onboarding

  1. Fill Out the Logistics Green From (Google form opens in new window)
  2. Read Working with Lindsay and the Tabas Consulting Group (TCG) Team
  3. Wait for someone from the team to add you to the Facebook Group. Feel free to continue on to #5
  4. Instructions: Introduce Yourself in the Private Facebook Group
  5. Receive an invite from Ishtar (team member) to join a Dropbox folder with Lindsay.
    • Format of folder name is “Labs[#]. [YOUR NAME] <> Lindsay
    • 2 complimentary resources are included:
      • “3. Business Development ?? Free Email Templates from Mind Maven.pdf” Five template emails for reaching out to connections you have not spoken to in a while.
      • “5. Productivity ?? LindsayT_Productivity_HighPerformanceWeek.pdf” A workbook designed to help you prioritize your time and increase your output
  6. Inside our Dropbox folder, you will also find under “Z – Business” 2 legal documents that we request you sign before the first class.
  7. Other Important Links

Individual Assessment

Individual Assessment

  1. Fill Out the Grey Goals Form (Google form opens in new window)
  2. Read Lindsay’s E-Book: The Candid Truth About Product-Market Fit (PDF opens in new window)
  3. Download & Fill Out the Startup Scorecard (PDF opens in new window || Share with Lindsay in Dropbox)
  4. Download & Fill Out the Confidence Rating Card (PDF opens in new window || Share with Lindsay in Dropbox)

Session 1 – Prove Founder/Problem Fit

February 11th, 6-8 pm EST, 3 – 5 pm PST

  • Overview of product management
  • Iteration 1: Deep dive customer interviews
  • Research, insights & analysis
  • Customer Segmentation

View Session Page

Session 2 – Tackle Problem/Value Fit

February 25th, 6-8 pm EST, 3 – 5 pm PST

  • Customer psychology
  • The Real MVP: Most Valuable Problem
  • Ideation & solution finding
  • Storytelling as a tool to engage new people
  • Complementary research tactics

View Session Page

Session 3 – Iterate on Ideas, Features & Solutions

March 11th, 6-8 pm EST, 3 – 5 pm PST

  • Customer experience
  • Brand: voice and value propositions
  • Competitive analytics
  • Differentiation
  • Product planning

View Session Page

Session 4 – Co-Design with Customers

March 25th, 6-8 pm EST, 3 – 5 pm PST

  • Marketing strategy
  • Design basics
  • Customer experience & storyboarding
  • UX Design
  • Processing product feedback

View Session Page

Session 5 – Jump the Code-Speak Chasm to Prototype

April 8th, 6-8 pm EST, 3 – 5 pm PST

  • Marketing funnel & tactics
  • Primary social & distribution channels
  • Prototyping
  • Continued UX design
  • Brand Voice / Messaging

View Session Page

Session 6 – Proving Value/Prototype Fit and On

April 22nd, 6-8 pm EST, 3 – 5 pm PST

  • Expanded research analysis & insights
  • Ongoing product management
  • Leveraging product & marketing in tandem
  • Content Inspiration
  • Delivering value, now