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Product & Prototype

Why It’s Not Just About Building A Great Product

By October 1, 2021April 3rd, 2022No Comments

“Oh! Just need this one more feature.”

“Let’s fix that icon. It doesn’t feel right.”

“That one word on the landing page…let’s talk for 45 minutes about the impression it leaves.”

While you’re squirreling away in production mode, you’re losing time to connect and build trust with your audience.

“Just build a great product,” has to be one of the silliest tropes in the world of innovation.

If you’re heads down in total ‘product mode’, you’re missing all of the key steps to startup traction.

What about marketing?

What about building relationships?

What about just simply providing value?

Squirreling away on the product makes us feel…productive. The reality is, you’re scared to put something out there because, negative feedback? It can be scary


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