In this episode of Make Sense, I sit down with Evelyn Frison, a 360-degree marketer. She has worked with iconic agencies, boutique firms, and growing startups. We talk about the predicted 2023 technology trends. Did they actually happen?
Show Notes
00:00 – Are 2023 technology predictions actually happening?
00:24 – Meet Evelyn and Lindsay
01:34 – The advice Evelyn gave Lindsay years ago
04:18 – Did we see a more seamless experience between in-person and online shopping?
06:33 – Did we see a secondhand fashion boom?
10:12 – The fashion industry and greenhouse gases… eek!
15:26 – Did we see livestream shopping grow?
19:50 – Get more personal while also keeping data private
27:10 – Virtual reality shopping
34:47 – Crypto security and user experience
38:55 – Metaverse going professional… is this a thing?
44:22 – Is AI taking over jobs?
About
Make Sense is a weekly series dedicated to talking about startup stories from the past, hysterical or mind-numbing blunders, how to do better. We also discuss how tech impacts us and how we can raise the bar when it comes to the ethics, morals, and standards in the tech industry.
Evelyn is a self-described energetic, multi-hyphenate marketer, and bi-racial “third-culture kid who’s always had the interest in exploring identity which translated into a deep interest in understanding branding and marketing.
She’s worked for iconic agencies, boutique firms, growing startups, and also ran a successful Kickstarter and then launched my own eComm company, Frison.
Thanks for listening, and if you’ve made it this far, Evelyn is offering viewers/founders who need marketing support a 30 minute call to problem tackle a marketing challenge. You can learn more about her at Frisonmarketing.com email email her at ev@frisonmarketing.com (be sure to mention Make Sense!).
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