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The Make Sense Podcast

Mind-Blowing Tech Predictions of 2023: Are They Coming True? w/ Evelyn Frison

By June 28, 2023February 25th, 2024No Comments

In this episode of Make Sense, I sit down with Evelyn Frison, a 360-degree marketer. She has worked with iconic agencies, boutique firms, and growing startups. We talk about the predicted 2023 technology trends. Did they actually happen?

Show Notes

00:00 – Are 2023 technology predictions actually happening?

00:24 – Meet Evelyn and Lindsay

01:34 – The advice Evelyn gave Lindsay years ago

04:18 – Did we see a more seamless experience between in-person and online shopping?

06:33 – Did we see a secondhand fashion boom?

10:12 – The fashion industry and greenhouse gases… eek!

15:26 – Did we see livestream shopping grow?

19:50 – Get more personal while also keeping data private

27:10 – Virtual reality shopping

34:47 – Crypto security and user experience

38:55 – Metaverse going professional… is this a thing?

44:22 – Is AI taking over jobs?


Make Sense is a weekly series dedicated to talking about startup stories from the past, hysterical or mind-numbing blunders, how to do better. We also discuss how tech impacts us and how we can raise the bar when it comes to the ethics, morals, and standards in the tech industry.

Evelyn is a self-described energetic, multi-hyphenate marketer, and bi-racial “third-culture kid who’s always had the interest in exploring identity which translated into a deep interest in understanding branding and marketing.

She’s worked for iconic agencies, boutique firms, growing startups, and also ran a successful Kickstarter and then launched my own eComm company, Frison.

Thanks for listening, and if you’ve made it this far, Evelyn is offering viewers/founders who need marketing support a 30 minute call to problem tackle a marketing challenge. You can learn more about her at email email her at (be sure to mention Make Sense!).


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