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Market & Customer ResearchProduct & Prototype

Listen More Than You Speak

By March 24, 2021December 9th, 2022No Comments

Customer Interview Rule of Thumb

There are decisions that can make or break your success at every turn. 

From product roadmaps, to designing user acquisition that works, to rocking your investor pitch… and that includes customer interviews

You actually want to treat your customer interviews like a first date or therapy session.

Why? Because you should be using this interview to gather feedback.

So the main thing you need to do… 


You shouldn’t be using these interviews to sell someone your startup idea or early product. 

Interviews aren’t the place to sell someone on your product or idea. Interviews are about asking questions, getting feedback, and listening intently.

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