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The Make Sense Podcast

Is live shopping the new QVC? w/ Liz Kressel – Make Sense

By May 16, 2023February 25th, 2024No Comments

In this episode of Make Sense, I sit down with Liz Kressel, an ecommerce strategest, innovator, and CEO of Lizard Strategy. She was an early pioneer in the shoppable content space creating content and ecommerce integrations across multiple platforms including TV. In our chat, we talk about all of the different kinds of online shopping we’re seeing in today’s world.

Show Notes

00:00 – Meet Lindsay and Liz

2:35 – Are we going to see more online and in-person shopping synergy?

4:03 – What is the long tail theory?

7:12 – Why is the US behind China when it comes to live shopping?

13:11 – What is live shopping? Is it just the new QVC?

21:12 – What industries are we seeing use live shopping here in the US?

41:16 – Liz shares a story about a time when tech failed her


Make Sense is a weekly series dedicated to talking about startup stories from the past, hysterical or mind-numbing blunders, how to do better. We also discuss how tech impacts us and how we can raise the bar when it comes to the ethics, morals, and standards in the tech industry.

Liz Kressel is an ecommerce strategist and innovator, optimizing and launching revenue streams for B2C, DTC and B2B brands. She was an early pioneer in the live shopping/shoppable video space creating content and ecommerce integrations across multiple platforms including TV. Her mantra is “Leave No Dollar Behind” and she specializes in ensuring companies maximize engagement leading to purchase.

As Founder and CEO of Lizard Strategy, Liz now works with retailers and consumer brands both large and small — including Rakuten, Keurig, Eagle Creek and Crunch Fitness —to craft, launch and grow digital sales into sustainable revenue streams.

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