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Fundraising & Investment

Investors Want A Big Target Market… But Here’s Why You Want To Think Smaller

By December 14, 2020April 3rd, 2022No Comments

Size matters with investors.

What investors want and you want are two different things.

Investors want to see a big, impressive target market that can help them justify their investment.

You, on the other hand, want the lowest number of features, the lowest price, and the smallest target market. Remember: You’re creating for your very specific early-vangelist.

It’s important to know the difference…. when you’re talking to people and heads down building your product


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