Labs*: Product-Market Fit for Pre-seed Startups

Get the concrete steps on how to talk to customers, iterate on your product idea, and make your startup a reality

Do you want to...

  • Confidently navigate the startup landscape?
  • Execute user interviews & well-constructed surveys?
  • Improve an existing prototype or create a new one?
  • Develop a product roadmap?
  • Move out of analysis paralysis and make your app idea a startup reality?

Maybe you don’t know where to start, or you’re feeling overwhelmed. You know you have a great idea, but you’re feeling stuck.

Now is your time.

Labs* begins March 23rd. It is limited to an intimate, carefully curated group. Doors close March 19th. Applying is as simple as booking a phone call with me. The world can’t wait for your innovations! Let’s talk.
Cache Merrill Founder of OnCourse CRM

“Lindsay was just amazing to work with. I have worked with amazing product people from all over, and even some of the best in the Bay Area, and Lindsay is someone I would turn to first. She is great about thinking through the user’s perspective, gathering feedback from users, and coming up with product solutions.”

– Cache Merrill, Founder OnCourse CRM, Zibtek, Serial CTO & Entrepreneur

Rose kept moving even when her developer stopped responding

Jess has 65 people to pilot her dating app

Lisa confidently launched a suite of tools to help contemporary art buyers

Meet Labs*: Product-Market Fit for Pre-Seed Startups


It’s a 12-week guided upskilling and training program designed to teach you the skills to move confidently from idea-to-traction. I’ve taken 6 years of technology and engineering education from the US’s top public universities combined with a 15-year career to simplify complex know-how in an easy to understand way.

Labs* is the startup program where you’ll actually learn how to target your early adopters, matching the customer base to the right messaging and the best solutions that resonate.

Group Sessions

Every other week, we will meet as a group on Zoom for 2 hours to build skills, collaborate on outcomes, and define your next steps. There are 6 total sessions.

Individual Assessment

We’ll kick off with an individual assessment so I know fully what you’ve accomplished to date, where you want to grow, your specific startup ambitions, and how I and Labs* can best support you.

Tools, Guides, Templates & Resources

When you invest in Labs*, you have access to tools like research scripts, strategy templates, and marketing guides. After each session, you get the exact, explicit steps to execute product management and marketing for a startup at your stage.


Labs* members get exclusive access to a private Facebook group for real-time support.

Open Office Hours

Ask me anything every other Thursday afternoon! Join current and past clients to get feedback and support, learning from peers at the same stage as you as well as those a few steps ahead.

1-on-1 Support

Add on private consulting and strategy sessions with me to tailor your work towards Product-Market Fit for your unique goals. We’ll meet for 1-hour during each of the 3 months this course runs.

Starting March 2021, join this unique, intimate 12-week group lab to establish a strong product-market fit baseline from early customer research, led by me, Lindsay T., Lady Engineer®. I’m a Product-Market Fit Expert & Startup Tech Advisor. I carefully curate this group for Labs*, with a maximum of 12 members.

Applications are open now, doors close March 19th.

Let's Talk!

Labs logo is a beaker drawn with red liquid inside

Here's what happens when you are part of Labs*: Product-Market Fit for Pre-Seed Startups

Alison Mountford launched the first version of Ends + Stems on-time and under budget while in Labs*. She wrote:

“The biggest concrete thing that I have learned is how to talk about wireframes and how I want my site to actually function. The conversation with my developer was so easy and seamless, it only took two rounds of edits. Lindsay’s program walked us through exactly how to do this.”

Alison MountfordFounder,

Rose Herr collected 300+ responses to her customer research survey, validating new features, and picking up 246 email addresses to add to her launch list. She said:

“I had an idea I'm passionate about but didn't know how to move things forward. The course helped me focus, and provided me with clear steps. Being able to say that I was taking concrete steps to work on my idea gave me more confidence in telling people about it.”

Rose HerrFounder of NailedIt

Christina Weber was able to test her fundamental assumptions behind Deepen using existing technology tools, all helping her bring in revenue first. She said:

“Within [the first two weeks] my entire business pivoted, and I have come to a new solution. It took me three years to get there with my business and I wish I had taken this course beforehand.””

Christina WeberFounder,
Apply to Labs* Now
The next, and last, live session of Labs* begins March 23rd. It is limited to an intimate, carefully curated group. Doors close March 19th. Applying is as simple as booking a phone call with me. The world can’t wait for your innovations! Let’s talk.

Your expert guide...Lindsay T, Lady Engineer®

Hi, there! I help founders design & sell the right product before spending too much (more) time and money building the wrong one.

I started designing and developing software in 2002 while studying engineering at the University of Virginia. Over 15 years, I’ve worked with over 100 startups & investors, as well as teams across Fortune 500 firms. My education is in human-computer interaction, my profession is digital product development, and my persistent passion will always be to design technology for people.

I created Labs*: Product-Market Fit for Pre-Seed Startups to help founders like you masterfully piece together the entire process – from research through building the product and starting your business – in a format that excites you with the structure you need.

What You'll Learn

While you are in Labs*, you will master the skills needed to confidently (1) know which customers to talk to, (2) ask the right questions to get substantial feedback, and (3) analyze the findings to identify the insights that actually matter, right now.

Customer Base
You’ll learn how to identify the audiences that feel the most pain. These are the people willing and able to pay you time and money just at the idea that you could solve their problem. And, they’ll tell you they want your product when it launches

Right Messaging
You’ll learn how to consistently identify customers’ values, perceptions and pains in their own words. Then, you can use those insights to connect, build relationships, and, eventually, sell to them.

Best Solution
You’ll apply all of these learnings to develop the product vision for the next 12-18 months, the immediate first offer for you to launch, and the exact features for your minimal viable product.

Jessica SEepersad

“The way Lindsay explains things and her vision also really resonates with me. It’s an approach that I’m a lot more comfortable with than the “build it and they may come” or ” just pitch something/raise money” approach.”

– Jessica Seepersad, Founder, Klouf

Working directly with me, you will walk away with:

  • A reliable system for connecting with customers
  • Validated market & customer research
  • Multiple rounds of testing that prove fundamental hypotheses
  • Clear list of features that appeal to customers
  • Map of the revenue-generating features you still need to build
  • Customer-driven content to use in your marketing
  • Updated UX designs
  • Strong pre-seed fundraising deck & well-explained answers to accelerator application questions

…and you’ll have me as your dedicated guide, creative companion, and strategic thought partner. We begin in March 2021, with a carefully curated small group. Doors close March 19th. Don’t wait to book your interview.

Apply Now
Labs* begins March 23rd. It is limited to an intimate, carefully curated group. Doors close March 19th. Applying is as simple as booking a phone call with me. The world can’t wait for your innovations! Let’s talk.

Clients Include

Class Access

Our class is fully online. We meet on Zoom, and recordings along with each session’s resources, guides and templates can be accessed in our private online portal. The relevant links will be sent to you upon registration. Your access to the class recordings, guide, and resources will never expire…as long as the internet keeps going, they’re there for you!

Class Schedule

From March 23rd to June 1st, we will meet live on Zoom once every two weeks. The majority of each session will focus on building your skills and chops, along with honing your value propositions and pitch practice.

See the full schedule here.

Will there be homework?

Yup! I provide you with tools, guides, templates & resources with clear steps laid out to streamline your work and focus you on tangible outcomes. The course touches on a variety of topics and the companion guides offer you the concrete details you need to execute. Sample resources include:

  • Customer Research Interview Scripts
  • Market Survey Templates
  • Framework for Product Iterations
  • Product Roadmap Primer
  • Chart of Your Early User Acquisition Strategy
  • Customer-driven Content Marketing

When you sit down each day to put in the work, you will not waste a second wondering what you should be doing and where you should focus.

Our Session-by-Session Plan

Session 1 – Prove Founder/Problem Fit
  • Overview of product management
  • Iteration 1: Deep dive customer interviews
  • Research, insights & analysis
  • Customer segmentation
Session 2 – Tackle Problem/Value Fit
  • Customer psychology
  • The Real MVP: Most Valuable Problem
  • Ideation & solution finding
  • Storytelling as a tool to engage new people
  • Complementary research tactics
Session 3 – Iterate on Ideas, Features & Solutions
  • Customer experience
  • Brand: voice and value propositions
  • Competitive analytics
  • Differentiation
  • Product planning
Session 4 – Co-Design with Customers
  • Marketing strategy
  • Design basics
  • Customer experience & storyboarding
  • UX Design
  • Processing product feedback
Session 5 – Jump the Code-Speak Chasm to Prototype
  • Marketing funnel & tactics
  • Primary social & distribution channels
  • Prototyping
  • Continued UX design
  • Brand Voice / Messaging
Session 6 – Proving Value/Prototype Fit and On
  • Expanded research analysis & insights
  • Ongoing product management
  • Leveraging product & marketing in tandem
  • Content Inspiration
  • Delivering value, now
Let's Talk!
Labs* begins March 23rd. It is limited to an intimate, carefully curated group. Doors close March 19th. Applying is as simple as booking a phone call with me. The world can’t wait for your innovations! Let’s talk.

The Investment

12 Weeks to Never Asking Whether the Product Aligns With What End Users Want and Expect


Just $995 Best Deal!

(Or $375 for 3 Months)

Option: For an additional $199 per month, add on a 1-hour private insights and strategy working session with me.*

*This is less than a single session with me

This is an investment well spent. With Labs*, you’ll be engaging real people and real potential customers in the first week. Plus, once you take Labs* you get ongoing access to my Office Hours, even after our program is finished! I’ll be here to give you support as you grow your startup.

Schedule a Call Now

How much is it worth?

Some of the results I’ve helped my clients get:

  • Acquired 200+ paying subscribers organically in the first 3 months after launch from following my product-market fit framework
  • Won $65K in non-equity funding from Uber x GirlBoss Pitch Competition after two pitch working sessions
  • Received $25K in funding from a local accelerator before having a product in the market
  • Accepted into ERA, LAUNCH’s Founder University, B2B Accelerator, Nasdaq Milestone Makers, Leap Ventures Startup Bootcamp, Ready Set Raise, and more
  • Mentions in NYTimes, CB Insights, ABC/Good Morning America, to name a few
Labs logo is a beaker drawn with red liquid inside

How Labs* Helped Them...

“Labs* gave me extremely thorough tools to qualify and test my ideas. Before, I was uncertain about so many aspects of my new business. However, the unprecedented leve of concrete detail in Lindsay's program obliterated all uncertainty and revealed a clear path forward.”

Lisa CooleyFounder, Art Advisor & Founder of Oko

“Working with Lindsay has provided me with the guidance and advice I was missing to really move my start-up forward. She quickly grasped the issues, pointed out the pitfalls, and helped show me how to use my audience to turn ideas into products. She lives by her philosophy of truly helping entrepreneurs find product market fit.”

Debbie SchwartzFounder of Road2College
Apply to Labs* Now
Labs* begins March 23rd. It is limited to an intimate, carefully curated group. Doors close March 19th. Applying is as simple as booking a phone call with me. The world can’t wait for your innovations! Let’s talk.

Apply by Scheduling a Short Phone Call with Lindsay

The Labs* application process is easy. Just schedule a call with me, Lindsay, before March 19th, using the calendar below. On the call, we’ll determine if there is a mutual fit for you and Labs*

Schedule a Call with Lindsay

Discuss Your Startup & Ask Questions

Sign Up & Onboarding

Frequently Asked Questions

How is Labs* different from other accelerators?

In most startup accelerators and new business programs, you’ll learn the fundamentals of being a business owner like a business plan, financials, and legal framework. Those are all defensive tactics when you’re starting out.

Playing offense means putting yourself out there, talking to real customers, and experimenting with products and offers that will actually make your audience open their wallets.

Unlike other programs out there, by the end of Labs*, you’ll have a real framework for handling future product concerns, and the tools to continually quantify and test your ideas with actual people. These are the skills you need to scale for the long-term.

What are the signs that Labs* is right for me?

Labs* is for you if:

  • You are a non-technical founder struggling to find a co-founder or CTO to bring the product to life
  • You are either non-technical or technical and have a product or prototype, but do not know how to find and test your potential early-adopter segments
  • You’re an aspiring founder looking for concrete steps on what to do next with your app or product idea

When does Labs* begin? What is the pace?

The next session of Labs* begins March 23rd and is tentatively set for 6-8 pm EST.

The time slot is subject to change based on a survey of the participants I accept and their availability. I try to be as flexible as possible with you if you have a full-time job and/or are a parent.

Sessions are 2 hours and occur every other week through June 1st. In case you miss a session, the recordings will be available to you to watch on your own.

Does my access to program materials expire?

Nope! Once you’re part of the program, you are part of my inner circle and I am your most loyal fan. I want you to succeed over the long-term so you’ll have access to all of the materials in perpetuity.

Is there any accountability?

Each session builds on the previous ones so you will want to keep pace. I’m not personally going to be checking in on you individually. However, (1) in the sessions I will be asking you to share what you have accomplished, and (2) we will have a shared document sharing folder where I can review what you’ve done on an as-needed basis.

Is this program just for women, or is it designed for men, too?

Labs* is open to all genders and is definitely not designed exclusively for women. I have had men go through Labs* and get a lot out of it!

Should I just do private coaching with you instead?

I take on a limited number of private, 1-on-1 coaching clients that start with a 3-month commitment. Schedule a call with me, and we’ll talk about whether (1) Labs* + a monthly 1-hour private session or (2) exclusively 1-on-1 is a better fit for you.

We need technology that truly supports people.

Join me in designing ourselves into the future.

Apply to Labs* Now
Labs* begins March 23rd. It is limited to an intimate, carefully curated group. Doors close March 19th. Applying is as simple as booking a phone call with me. The world can’t wait for your innovations! Let’s talk.