Labs* Founder Success Stories

Rose kept moving even when her developer stopped responding

Jess has 65 people to pilot her dating app

Lisa confidently launched a suite of tools to help contemporary art buyers

Dan Jacob looks off to the right

“By honing in on our core offering (photography services) we were able to land a new customer that gave a much-needed testimonial that we’ll now proudly display on our pitch decks & website. The vote of confidence from the customer-validated our concept & did wonders for me as a founder since COVID had derailed much of our momentum; it was great to get back on the right path, this time with more focus thanks to Lindsay & Labs!

– Dan Jacob, CEO & Founder, Versa 

Labs logo is a beaker drawn with red liquid inside

Here's what happens when you are part of Labs*: Product-Market Fit for Pre-Seed Startups

Erin Chen and Marzia Mura collected 240+ survey responses, captured 100+ emails, held over 60 phone calls, and reached more husbands than they were ever able to do before!

“Labs was amazing to dig deeper into validating the pain points, identify early evangelists, getting into the beginnings of a product (i.e., filling in the details between all the concept / theory that we just blindly execute on and hope for the best)... BEFORE sinking a bunch of $ or giving away equity to end up not truly creating something that the market wants.”

Erin ChenFounder, GetGilly.com

Rose Herr collected 300+ responses to her customer research survey, validating new features, and picking up 246 email addresses to add to her launch list. She said:

“I had an idea I'm passionate about but didn't know how to move things forward. The course helped me focus, and provided me with clear steps. Being able to say that I was taking concrete steps to work on my idea gave me more confidence in telling people about it.”

Rose HerrFounder of NailedIt

Santha Gokul signed a new customer after only 2 weeks in Labs*.

“For 3 years, I did several accelerator programs where there were only stories and I struggled to transition the learning into my startup. When I took Labs*, I quickly realized Labs* is not just about stories but taking founders on the journey of making it work for their startups. Being in Labs* is by far the most valuable journey for my startup and our team.”

Santha GokulFounder, Be@FourFront

Your expert guide…Lindsay T, Lady Engineer®

Hi, there! I help founders design & sell the right product before spending too much (more!) time and money building the wrong one.

I started designing and developing software in 2002 while studying engineering at the University of Virginia. Over 15 years, I’ve worked with over 100 startups & investors, as well as teams across Fortune 500 firms. My education is in human-computer interaction, my profession is digital product development, and my persistent passion will always be to design technology for people.

Recently, I’ve led workshops for Chloe Capital, Founder.University (twice!), EdTechWeek, HopperX, and Venture Cafe. I’ve also had my work featured in Forbes, 500Startups and Business Insider.

I created Labs*: Product-Market Fit for Pre-Seed Startups to help founders like you masterfully piece together the entire process – from research through building the product and starting your business – in a format that excites you with the structure you need.

Awesome brands I've worked with:

Jessica SEepersad

“The way Lindsay explains things and her vision also really resonates with me. It’s an approach that I’m a lot more comfortable with than the “build it and they may come” or ” just pitch something/raise money” approach.”

– Jessica Seepersad, Founder, Klouf

Carmela Abraham Looks straightahead

“The classes are engaging and the homework has clear steps, templates, processes, and feedback specific to my startup. Lindsay has amazing insight into simplification and organization.”

– Carmela Abraham, Founder of Xiggit (FinTech)

Deirdre Horan smiling for the camera

“The Labs* curriculum covers product-market fit and various other topics that ensure our products fulfill the needs and wants of the customer. We gathered that intel, then Lindsay gave us the tools to digest the findings in clear, concise, and actionable steps”

– Deirdre Horan, Founder of Dri (CPG)

Past Labs* Startups Include

“Labs* is a great way for startup founders to learn the ropes on how to truly do market research to validate that the idea they have is the one their target customers want solved and are willing to pay for. It really opened my eyes to how much one can get clouded by the excitement of their own idea and lose track of the customer’s pain points that need to be addressed. 

– Regina Jaslow, Founder, GriffinHub.com

Labs logo is a beaker drawn with red liquid inside

How Labs* Helped Them...

“Labs* gave me extremely thorough tools to qualify and test my ideas. Before, I was uncertain about so many aspects of my new business. However, the unprecedented leve of concrete detail in Lindsay's program obliterated all uncertainty and revealed a clear path forward.”

Lisa CooleyFounder, Art Advisor & Founder of Oko (Modern Art Education)

“Labs was amazing to dig deeper into validating the pain points, identify early evangelists, getting into the beginnings of a product (i.e., filling in the details between all the concept / theory that we just blindly execute on and hope for the best)... BEFORE sinking a bunch of $ or giving away equity to end up not truly creating something that the market wants.”

Erin ChenCo-Founder of Gilly (Relationship Tech)