About This Class
Engage customers in Pilot Testing to get your product successfully into the world the right way.
If you find the early adopters who are desperate for your product, everything about building your startup becomes easier. But you’re not sure about the several potential user segments you’ve identified and your current product might be too complicated for customers to use.
You know you have some things right but other things have you stuck. This is difficult stuff: consider that most professional digital product managers doling out advice on the internet also struggle with doing good customer development, user research, and product testing. And, most of them have 0 experience building and launching products from scratch.
So it is totally normal if you feel so close to launching but are struggling with how to connect with your customers. Just because you haven’t been able to engage your audience yet doesn’t mean you don’t have a business.
The expertise to test and iterate on your product is easy for you to learn. You just need Lindsay to break it down for you.