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Product & Prototype

Why you can’t afford to wait on product-market fit

By September 4, 2022September 28th, 2022No Comments

The truth is… you can’t afford to wait on product-market fit! Why is that?

Most popular definitions of product-market fit really only apply to startups with products on the market. This does nothing for really early-stage founders or stealth mode founders.

There should be a different definition of this term for early-stage or stealth founders because they cannot afford to ignore their customers from day zero.


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