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Market & Customer Research

Creating Your Startup Customer Segments

By June 14, 2021July 1st, 2021No Comments

Creating Your Startup Customer Segments

Don’t chase down customer segments that are not looking for a solution. Instead, nail down 3 customer segments that are actively looking for what you offer.

Here’s how.

Start with 3 customer segments then nail down to one, specific segment. When making that choice, consider: timeliness, how actively they’re looking for a solution, and how underserved they are in the market.


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