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Market & Customer Research

Creating Your Startup Customer Segments

By June 14, 2021April 3rd, 2022No Comments

Creating Your Startup Customer Segments

It’s a big feat.

Nailing down your customer segments to just 3 at the very early stages challenges our human instincts

Here’s the ESSENTIAL criteria:

  • They need to know they have a problem.
  • They need to be looking for a solution NOW.

You can’t afford to educate people on the problem. You can’t afford to educate people on why they need a solution right this second.

You’ve nailed it down to 3 hypothetical segments that fit those two essential criteria.

Now what?

Pick the 1 segment to focus on by thinking about the resources already out there.

This means competitors or DIY solutions that they’ve hacked together.

Which segment is really being underserved?


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